Running a roadshow business is complex. Logistics, staffing, product, inventory management, reporting all have to be balanced. Your business is complex enough without having to worry about working with a new computer system. For that reason we focus a lot on the user interface with our product and making things simple and easy to understand. Humans are visually oriented so we try to translate everything to visual terms whenever possible. When it comes to web technology If you need a users guide its probably too complex.
